ADVERTISING - An emotional chord?

Almost everybody is aware of the advertising hub in today's world. What 'makes' or 'breaks' a BRAND. What defines them from the 'rest'. This is the World of Advertising with lots of creativity but not to forget the emerging desperation to stay in the mind-of-your-consumers.

I recently spotted and connected myself to the couple of ads. Most of the times as a pure audience per say. I usually have found out that an 'emotional' connect with your viewers makes a huge difference. Because at the end, you are not only selling your product but also, the final results associated with it.

For some of the recent ads were from:

1. #Togetheronline by Google

https://www.youtube.com/watch?v=-yJT8H4zPfo

Where the daughter and mother's bond is so evident, and the expression goes beautifully. Now. THIS is a smart advertising that categorizes on the result. The 'feeling' it gives. "Oh wow!" One cannot ignore the idea, that Google Inc. has brilliantly placed itself in the Campaign.

2. Havells LED Bulbs

https://www.youtube.com/watch?v=9AdfucVifoM

This is again a very different advertising. Connecting the generosity to electricity! Had One imagined that before? Think of it as and when YOU are shopping & it's too late? You are about to see the shop closing, lights gone? That ONE Man showing the 'concern' makes your day! 'Badey dil wala' What a connection! Again, here I focus on the point of the end result, When your bill arrives less... You tend to spend more... a simple connection, but placed smartly!

A 'connection' with your Target Group is important, but even generating a click to your viewers or non-targeted segment as, "oh what is that? Let's see it" Yes, that moment of second look is important!

There are lots of advertisements that has not only 'sold' themselves, but given a very different feeling of 'consuming' it.

Don't damage what is being Broken

I know it's the longest gap that I've ever taken to write up a blog. I hope you guys missed me. I honestly do not have a volume to talk about. All I know that One writes up the most beautiful thoughts when he talks his heart and speaks his mind. 

Life has been different for a while, things, friends, family, just like months and years aren't the same. Yes, I was busy fixing up my own world, Growing out of my shell. And trust me it sucks BIG time. It's not at all your comfort zone. It's not always desirable. I sometimes sit quietly and wonder 'What if this would happen?'. I am sure we all do at certain point in life. I am sure we tend to think! It's human nature. At the end, they say if it's meant to be, it will be. Cool, if that's the way of self inspiration.

We all try to save it up, to re-live, to make efforts, BUT how long is the question? I know I am talking vague to you. Read ahead, it will eventually make sense. Think about that person who meant so much to you be your closest pal, a neighbor next-door,  your gf/ bf, your pet or an office colleague. JUST think and if suddenly everything changed in 1 shot! why ? did you do things on purpose? what made you do it? Whose fault it was? I know most of them won't go back to the past. You shouldn't either. I am asking is YOU need to look at how your behaviour is changing. Why is it changing. If it's good say thanks and don't read ahead. If it's sad ask what have YOU done to create it at the first place. It's called self introspection. Being too harsh on others is less important. 

What is important is 'to know'. I heard this amazing quote FAIL - First Attempt In Learning. So did you FAIL today, day before or any day? I did. I FAILed a zillion times. We all did. The only good part that came in was not doing again. I know the past few months I am not the same. I also know I didn't have the courage to start up a blog last year. That was not even on-my-mind.

All I know is when it was tried and applied I felt good. I choose to leave a lot of things behind my back - be my laziness, be the less important people around and more importantly holding grudges. I LEFT IT! I know the only thought that mattered to me was 'Will it matter to me five minutes or five months down-the-line?' If it didn't then It's a straight path. If it does, 'Hmm... There is something to fix, Lets sort out.'

What's gone is gone, What lies ahead of us is our behaviour of past that can be improved for a better tomorrow. To not make the same "FAILs" again. Make a new one! Every time! Trust me you'll still be growing. There comes a point where you lose hope of getting something-to- do to so-much-to-do, of being so introvert to laughing my hearts off, from caring to least bothered person. Life changed for the good and people around me wondered what went wrong. I personally do believe I am too young to be giving my thoughts on high regards but I think we all see life's perspective from our own angle to say how we saw it. I believe at some point of time: what's broken cannot be fixed and what's fixed shouldn't be worried at all ! We get stagnant in the past, It's cool but if we rot in there, how are we supposed to grow? Your past surely defines you but your today and future are something worth working for! Surely some things need to fixed but not everything always. adieu :)

She is special for a lifetime !

Right before, an year back. Things were different. I remember 21st June, 2013. Yes, that day ! It was a friday ! It was raining quiet heavily. I was at home. No , I wasn't enjoying the rains. I was highly irritated with the annoying noise. It was "meow, meow, meow". I wondered what went wrong with the neighbor's cat. Is she okay ? Since 4 a.m! It could be the worst sleep.

To my surprise, when I got up in the morning with fighting sleep. The sound was still up. Again that annoying "meow, meow". I finally fought my patience to step out & see. I had a very annoying grin & saw a tiny lil kitten that was completely wet in heavy rains. The cat was in a condition where it wanted a shelter than a milk. I didn't realise. Like every other nerd, I step into my rainy gums, kept some milk. To my surprise the kitten left it & followed my foot steps. All wet & drained. Entering our house.  I held her, and realised "omg, she needs to be wiped". And with some "not so good discussions" with mom. Somewhere, I just wanted to give her warmth.

Wrapped in the warmth. I got her in. My sis was busy in her laptop. While I happily introducing her to this kitten. How can I ever forget the panic-stricken mode my sis was in! With lot of mutual understanding we requested to keep this kitten till the rains went off. But animals, are too cute to let go easily. So with lot of convincing, we decided to keep this kitten & take care.

It was a day of blessing ! For sure, nothing can replace the love non-verbally animals do. The next day she was alright. She was jumping on our legs infatuated by a moving object too quick. We all were compelled to wear a full length cloth to save our lives. One fine night, I realised this ought to have a name. She is too cute to be called just-a-cat or a stray ! So we named her "Mishi".

It's been an year exactly today. And what I learnt that cats have more understanding than human beings. You tell her not to bother, she will make a tiny face and wait in the corner. Even after giving food, she will wait outside till you finish your shower & follow henceforth. When you return home after a tiring day, she will stand before hand & wait & welcome you to come inside & not herself to go out. She will trust you the most than her other cat mates for the shelter that you gave her.

You give her 1 meal, she will keep licking you as there's nothing tasty. She will clean herself and make sure to clean you. She will get her toy and place it on your feet to say "please play with me", she will have all the daring to roar to her other cats only under your eyes. No, cats are not cunning. You give them love they will reciprocate. You give them hate & they will bite you the whole night. They're smart & too straight. They too need their space.

The best moment that me & my family enjoys is when she finds our feet for her most comfortable sleepy afternoons & nights. And right now, she is right next to mine. While I am typing her honors.

I love you Mishi very much. You've taught - the not-at-all-animal-lover (mom) to love you. You've taught "it feels lively to give a life". You've taught to restrict the play fight till play and not beyond. You've taught to give much more than recieving. 

So here I am back again...

So here I am back again, with my laptop, involved in my own world. Staring outside the window, blessed with rains, dark clouds and a perfect cup of tea. Well, that's what most of us, imagine our lives to be. I am simply clueless or jobless. Honestly, I am not here to crib my dilemma, but this is probably the phase that many of individual might have been through!

Getting back, I am still thinking on what topic should I write - Love? Philosophy? Fiction? Self-help? I would end up just typing something on my own & publish it like some foolish content? LOL ! Life is at this stage where I am in my own little world of fragrance, too lazy to step out in rains, too busy doing nothing, cuddling my cat in 1 side & dosing a heavy nap on the other.

Finding internships, to kick start my career as a copywriter somewhere, where all my knowledge would be in some productivity.  On the other side, my colleagues & classmates are happy finding their own or enjoying a 'Hawai' kinda vacation. I am simply B-O-R-E-D... It's said that life grows beyond your comfort zone & It seems I am the last one to get a hang of it. My observation on life says, it's out of the most unexpected situation, you face something worth it. From the most shocking perception, you see the reality.

Past six months have been well in 2014, But for me, it could be the super best if I make through something that I really wish for. At this point of time, I realise, being the best in whatever you're and you can, makes you a strong contender to survive in the world of big whales.

Just not sure where to land up, whom to look forward for, what to believe & simply what to say. At this point of time, when you simply have nothing to do. Trust me, more than the people around you, you feel so wasted. We all know that there's something BIG in mind, that is much more than WE 'planned' for. The ultimate test is to wait. Are we really patient enough to wait? Do we simply put a blind faith? Without working hard for it?

The truth of life is its too bitter to accept the future if it's not designed like we thought about it. The philosophical version would be simply take as it comes & go with the flow. I am wondering which great book would stack my shelf this month? ;)

A Lesson called Life . . .

The essence of life is too amazing. And with time I've realised :

The less people you chill with, the less bullshit you deal with.

You do good or bad , you will always be talked about.

Nothing in this world is as precious as much as what you think about yourself & not the vice-versa.

Man's ability to deal is measured on how he treats his woman & Woman's on what the society talks about.

When you can share laugh & crack rubbish. It is when the frienship develops not when you're "directed" to behave !

Learn to have patience with yourself, you need it much more to handle the jerks around you !

When someone can remember your little conversations. He genuinely listens & is interested.


People who believe that Karma is a bitch, already know their deeds.