Almost everybody is aware of the advertising hub in today's world. What 'makes' or 'breaks' a BRAND. What defines them from the 'rest'. This is the World of Advertising with lots of creativity but not to forget the emerging desperation to stay in the mind-of-your-consumers.
I recently spotted and connected myself to the couple of ads. Most of the times as a pure audience per say. I usually have found out that an 'emotional' connect with your viewers makes a huge difference. Because at the end, you are not only selling your product but also, the final results associated with it.
For some of the recent ads were from:
1. #Togetheronline by Google
https://www.youtube.com/watch?v=-yJT8H4zPfo
Where the daughter and mother's bond is so evident, and the expression goes beautifully. Now. THIS is a smart advertising that categorizes on the result. The 'feeling' it gives. "Oh wow!" One cannot ignore the idea, that Google Inc. has brilliantly placed itself in the Campaign.
2. Havells LED Bulbs
https://www.youtube.com/watch?v=9AdfucVifoM
This is again a very different advertising. Connecting the generosity to electricity! Had One imagined that before? Think of it as and when YOU are shopping & it's too late? You are about to see the shop closing, lights gone? That ONE Man showing the 'concern' makes your day! 'Badey dil wala' What a connection! Again, here I focus on the point of the end result, When your bill arrives less... You tend to spend more... a simple connection, but placed smartly!
A 'connection' with your Target Group is important, but even generating a click to your viewers or non-targeted segment as, "oh what is that? Let's see it" Yes, that moment of second look is important!
There are lots of advertisements that has not only 'sold' themselves, but given a very different feeling of 'consuming' it.
I recently spotted and connected myself to the couple of ads. Most of the times as a pure audience per say. I usually have found out that an 'emotional' connect with your viewers makes a huge difference. Because at the end, you are not only selling your product but also, the final results associated with it.
For some of the recent ads were from:
1. #Togetheronline by Google
https://www.youtube.com/watch?v=-yJT8H4zPfo
Where the daughter and mother's bond is so evident, and the expression goes beautifully. Now. THIS is a smart advertising that categorizes on the result. The 'feeling' it gives. "Oh wow!" One cannot ignore the idea, that Google Inc. has brilliantly placed itself in the Campaign.
2. Havells LED Bulbs
https://www.youtube.com/watch?v=9AdfucVifoM
This is again a very different advertising. Connecting the generosity to electricity! Had One imagined that before? Think of it as and when YOU are shopping & it's too late? You are about to see the shop closing, lights gone? That ONE Man showing the 'concern' makes your day! 'Badey dil wala' What a connection! Again, here I focus on the point of the end result, When your bill arrives less... You tend to spend more... a simple connection, but placed smartly!
A 'connection' with your Target Group is important, but even generating a click to your viewers or non-targeted segment as, "oh what is that? Let's see it" Yes, that moment of second look is important!
There are lots of advertisements that has not only 'sold' themselves, but given a very different feeling of 'consuming' it.
