Leh, one of the most beautiful and heavenly places that one
should visit atleast once in a lifetime. The beautiful and naturally blessed
heaven on earth has the world's most dangerous roads, danger that leads to avalanche,
glacier, land-slide and all the mountain-ache's that one can hear of. The
Border Road Organisation (BRO) has come up with witty and tricky communication
across these routes. The one that I've come across - to describe I didn't miss out on any. As a
writer, it fascinates me that how a simple message don't drink and drive can
simply be turned into "After whisky, Driving risky". After research
analysis I've come across a book launched on these sign boards. Can you
believe? They're the talking point across the nation. So, next time you visit
Ladakh... Don't miss out on these funny yet smart messages en route.
Some of my copy suggestions for BRO:
"Off the Rum, Enjoy the Fun"
"Green Green, is the new clean"
"Mountains are tough, you don't have to be"
"Make some noise" : HORN PLEASE
"Rough Road = Smooth Speed"
"Speed Chills? Life Kills!"
