Wednesday, 5 August 2015
Writing for the Writer’s sake
Finally I got there! Yes, I did! How is the feeling when you
achieve your first step of dreams? With mine, it’s the same. I started working
as a Copywriter. And now I actually and really realise it, that one cannot come
up with a line that is random or without relevancy to the briefs! Big-eye-opener!
*previous lines can go die*. So justifying my headline just writing for the
writer’s sake is a strict no-no! You have to apply all the filters to your brain
and then come-up with that one thing - bang!
It’s not just about work or briefs, it’s much more towards
our lives. Don’t you apply filters to reach your aims? Your aim might be as
simple as finishing up a book today! What filters do you apply there? You might
keep your phone aside, decide not to take a stroll, or chill-out with friends,
etc. When it comes to the writer’s point it’s as equal to applying certain
filters, the most important information first! And the least goes last!Have you wondered why some people achieve things more clearly and some stay vague. Well, I am still figuring out. May be with my observation, one of the reasons lies in filtering out the priorities to do, to focus and rebuilding the horizon. It cannot be done today, tomorrow. It’s a long term task! A task that can be achieved with major dedication and some basing. It’s the injunction to the mind to deliver a set of do’s and don’ts. The power of filtering and not doing it for the sake. Just like writing for the writer’s sake. I am working on the same and will soon reach there. I hope you will filter out as well, to not do anything for a sake!
Monday, 1 June 2015
ADVERTISING - An emotional chord?
Almost everybody is aware of the advertising hub in today's world. What 'makes' or 'breaks' a BRAND. What defines them from the 'rest'. This is the World of Advertising with lots of creativity but not to forget the emerging desperation to stay in the mind-of-your-consumers.
I recently spotted and connected myself to the couple of ads. Most of the times as a pure audience per say. I usually have found out that an 'emotional' connect with your viewers makes a huge difference. Because at the end, you are not only selling your product but also, the final results associated with it.
For some of the recent ads were from:
1. #Togetheronline by Google
https://www.youtube.com/watch?v=-yJT8H4zPfo
Where the daughter and mother's bond is so evident, and the expression goes beautifully. Now. THIS is a smart advertising that categorizes on the result. The 'feeling' it gives. "Oh wow!" One cannot ignore the idea, that Google Inc. has brilliantly placed itself in the Campaign.
2. Havells LED Bulbs
https://www.youtube.com/watch?v=9AdfucVifoM
This is again a very different advertising. Connecting the generosity to electricity! Had One imagined that before? Think of it as and when YOU are shopping & it's too late? You are about to see the shop closing, lights gone? That ONE Man showing the 'concern' makes your day! 'Badey dil wala' What a connection! Again, here I focus on the point of the end result, When your bill arrives less... You tend to spend more... a simple connection, but placed smartly!
A 'connection' with your Target Group is important, but even generating a click to your viewers or non-targeted segment as, "oh what is that? Let's see it" Yes, that moment of second look is important!
There are lots of advertisements that has not only 'sold' themselves, but given a very different feeling of 'consuming' it.
I recently spotted and connected myself to the couple of ads. Most of the times as a pure audience per say. I usually have found out that an 'emotional' connect with your viewers makes a huge difference. Because at the end, you are not only selling your product but also, the final results associated with it.
For some of the recent ads were from:
1. #Togetheronline by Google
https://www.youtube.com/watch?v=-yJT8H4zPfo
Where the daughter and mother's bond is so evident, and the expression goes beautifully. Now. THIS is a smart advertising that categorizes on the result. The 'feeling' it gives. "Oh wow!" One cannot ignore the idea, that Google Inc. has brilliantly placed itself in the Campaign.
2. Havells LED Bulbs
https://www.youtube.com/watch?v=9AdfucVifoM
This is again a very different advertising. Connecting the generosity to electricity! Had One imagined that before? Think of it as and when YOU are shopping & it's too late? You are about to see the shop closing, lights gone? That ONE Man showing the 'concern' makes your day! 'Badey dil wala' What a connection! Again, here I focus on the point of the end result, When your bill arrives less... You tend to spend more... a simple connection, but placed smartly!
A 'connection' with your Target Group is important, but even generating a click to your viewers or non-targeted segment as, "oh what is that? Let's see it" Yes, that moment of second look is important!
There are lots of advertisements that has not only 'sold' themselves, but given a very different feeling of 'consuming' it.
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